What is Radioplayer?
Radioplayer is an initiative by the UK radio industry to make online listening easier.
It's backed by the BBC, Global Radio, GMG, Absolute Radio and the RadioCentre.
The player was launched in March 2011, with our client Juice Brighton being one of the initial guinea pig stations.
Why join Radioplayer?
- Radioplayer provides a simple and consistent user interface. The top portion of the player is identical for every station, so your users might already know how to use it.
- Listeners to other stations will be able to find your content by searching. They could search for your station, but more importantly perhaps for the area you broadcast, the type of music you play, or the shows that are on air.
- Likewise in return, listeners can search from your player for other content. This is part of the fluid experience of Radioplayer. You're always a click away from any station, and that could be yours.
- Radioplayer uses Adobe Flash to play audio, a technology most users already have installed. If they've installed it to listen to another station, there'll be no hurdles to cross when they come to listen to yours.
What can appear in our Radioplayer?
The lower three quarters of the window can be used for any content you like.
For commercial stations, this is an opportunity to include advertising. We supply our standard Radioplayer with a 300x250 MPU space at the bottom of this space.
In the upper section we display programming information, such as who is on air and the song now playing.
We can also include a RadioVIS slideshow here, to offer even more dynamic information, synchronized with other products including our Mobile Apps.
What else can I do with Radioplayer?
- It's easy to update your meta data, to adjust how you appear in the search results. Need to add a location, or amend your station description? It can be done and live in minutes.
- Our Radioplayer includes a great interface for On Demand content too. It's easy to add items in our CMS, or we can produce a bespoke arrangement for you, to automatically pull in your latest audio or programming.
- Add custom links to other web pages such as your Facebook page, or schedule.
- We can include a list of the last 10 songs played, and buttons to purchase the music through affiliate programmes.
How much does it cost?
To get started, you need to pay a fee directly to UK Radioplayer Ltd. This fee depends on the size of your radio station.
Once you've agreed terms with Radioplayer, we can begin building your player.
Contact us today and we'll talk you through the process.
